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Sass & Bide is an Australian fashion designer label, internationally acclaimed and recognized for its quirkiness and over the top styling. It was founded by Sarah-Jane Clarke (a.k.a. Sass) and Heidi Middleton (a.k.a. Bide) in 1999. The two began their own label in 1999, following a visit to London. The name "sass & bide" was coined by combining both of their nicknames. In February of 2002 sass & bide had their first international show during London's Fashion Week where the collection "Thumbelina" was launched. Sass & bide went on to be the first Australian designers to be invited to show on schedule at New York Fashion Week where they have shown for 8 consecutive seasons. By July of 2003 the label was stocked nationwide in David Jones in Australia, Bloomingdale's in the United States, Harrods and Selfridges in the United Kingdom. The label launched their diffusion SS08 collection, 'S&B VIE by sass & bide' in 2008 at Rosemount Australian Fashion Week. Sass & bide currently has seven flagship stores: two in Sydney, two in Melbourne, one in Adelaide, one in Brisbane, and the other in London. Today, the sass & bide range offers not only innovative new shapes and detailing in denim, it also features an extensive and luxurious fashion range which showcases twice a year on the runway at New York Fashion Week.
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