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Alex Perry is an Australian fashion designer, particularly noted for his designs in womenswear After graduating from East Sydney Technical College in 1984, Perry worked as a model agent representing Australian models for international modelling agencies. In 1992 Perry opened his first atelier creating gowns, corsets and sheaths. Vogue Australia photographed these gowns that became the Alex Perry trademark signature in his first editorial shoot. Alex Perry was invited to show at the inaugural Mercedes Australian Fashion Week held in May 1995. Over the past eleven years the Alex Perry fashion shows evolved into what has been described as “the most glamorous show of the week”. Perry's runway shows have featured supermodels such as Linda Evangelista, Megan Gale, Kate Fisher, Alyssa Sutherland, Nicole Trunfio and most recently Lily Cole. Attesting to his talent are the numerous editorials Alex Perry has received from Vogue, Marie Claire, Cleo, Studio, Bazaar and Bride Magazine. Nicknamed as 'Australia’s Most Glamorous Designer', Alex Perry has dressed some of the world's most beautiful women. Favourite Perry Girls include, Elle Macpherson, Linda Evangelista, Eva Longoria, Claudia Schiffer, Sarah O'Hare, Megan Gale, Jackie O, Catroina Rowntree, Sonya Kruger, Tara Moss, Bec Hewitt and Kate Ritchie. Alex Perry's debut accessories collection was launched in August for Summer 2006/2007. A third store at The Strand is being readied to house the collection that includes glamorous evening and bridal stilettos in iced satins adorned with jewelled brooches or fine bows. Evening clutches embellished with pearls and crystals, and a selection of faux bijoux glittering earrings. After fourteen years of successfully making women look glamorous in Australia, the Alex Perry brand has become synonymous with luxury, glamour and quality.
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